Tito’s vodka, America’s craft vodka, has been BevSpot’s most purchased liquor brand for three years running with a stunning jump in purchases in 2018. Tito’s grew an incredible 18% during 2018 following a 16% growth rate in 2017. Distantly filling the second spot, Jameson Irish Whiskey, finished the year with only 55% of Tito’s purchases.
Tito's, made from yellow corn rather than wheat or potatoes like most brands, gained popularity for its smooth taste and affordable price. In a crowded space, Tito’s has outshined the competition and continues to capture market share.
Narrowly beating out Modelo, Guinness, and Stone Brewing, BeatBox, “the world’s tastiest portable party punch”, makes BevSpot’s shortlist for the first time taking the #1 spot in trending brands ending 2018 which ranks market share growth over the course of the year. BeatBox first became widely known by securing a $1M investment from Mark Cuban on ABC’s Shark Tank in 2014 and has grown rapidly since. This wine-based cocktail comes in a box and is popular at concert venues as well as restaurants and bars catering to a younger clientele looking for substitutes for traditional beer and wine products.
What other beer and liquor brands reigned supreme? Were there any other newcomers to the scene to keep an eye on?
Download the full report to see what we discovered.