You want to give your customers great tasting, refreshing beer. It’s your job to make sure it makes it to the customer in pristine condition...
In our most recent edition of 2-Minute Tuesdays, Sr. Manager of Customer Education Trevor Bernatchez, covers some tips on how to always pour the perfect pint of beer for your customers. Read on to learn more, or watch the whole video (~2 mins) above.
When it comes to beer, there are a number of points where quality can be compromised...
1. Draft Lines
You want to serve a perfect beer — not one that’s cloudy, moldy, or tastes funny. And you definitely don’t want to make a customer sick. Over time, beer lines can get clogged with yeast, bacteria, mold, and beer stones. Watch out, all of these components will negatively affect the taste. It’s recommended that you get your draft lines cleaned after every keg or a least every two weeks.
Experts believe that most beers have an ideal serving temperature. To ensure beer remains the same temperature from keg to glass, make sure your beer lines are insulated. Also, depending on the brew, decide whether to pour it into a room temperature or chilled glass. But never use a frosted glass, because it makes it difficult to smell and taste it, and it also creates unwanted foaming.
Grabbing a glass to pour a draft beer into shouldn’t be a mindless activity. In addition to the glass’s temperature, you should also be thinking about the glass’s shape and cleanliness. These steps are vital for serving a quality beer from keg to glass. If beer glasses aren’t rinsed or washed properly, residue will form on the inside. When this happens, bubbles stick to the sides of the glass and head creation and flavors may be inhibited. The savvy beer drinker knows this is the sign of a glass dirty with grease, food particles, soap, or sanitizer. Even if they don’t recognize the mistake, dirty glasses are unacceptable. The only thing that should be in a customer’s glass is quality beer.
Much like choosing the right glass, correctly pouring a beer is essential for providing the customer with a quality product. To pour a beer, hold the glass at a 45° angle and pour the beer and aim towards the middle of the slope of the glass. When the glass is about ⅔ of the way full, hold the glass at a 90° angle (upright) and keep pouring towards the middle of the glass in order to create the perfect foam head of about 1 to 1 ½ inches.
If you pay careful attention to each step in a beer’s journey, you’ll ensure your customer gets a great beer every time.
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