Understanding the costs and profit margins of various recipes is critical for designing and pricing a successful drink menu. Within this handbook, we’ll be crunching these numbers for a range of common cocktails. By understanding the base performance of these common cocktails, you should be able to confidently know what to expect in terms of profitability as you are crafting your own cocktail list.

A look inside the Cocktail Profitability Handbook

We dug into our data from nine major metro areas across America and organized our results by International Bartenders Association cocktail category.

Which popular cocktails are the most and least profitable for bars? Download the report to see what we discovered for 28 classics.