Helen manages BevSpot’s paid acquisition channels. She first got her feet wet in digital marketing at WordStream, managing Adwords, Bing, Facebook, and Twitter ad accounts for multiple clients across various industries. Helen was a finalist at the 2015 U.S. Search Awards for Young Search Professional of the Year, which recognized her as a talented, young search professional in the industry. She also regularly speaks at industry conferences like HeroConf and PubCon. Outside of pay-per-click marketing, Helen enjoys running, people watching, Third Eye Blind, and an extra spicy Bloody Mary, on occasion. Additionally, as a former competitive figure skater, she still closely follows the sport.