This position is located in Boston, MA

Position Overview

The Digital Marketing Manager needs to exude our values of resilience and grit, lean focus, and collaboration while ensuring all your actions are customer driven. You wear many hats, including executing all digital marketing activities per our marketing plan. Great project management skills are a must and you should be highly organized and detail-oriented. You want get creative with social media management while ticking all the boxes for HubSpot marketing automation and CRM management. Working closely with our sales and product team, you’ll get the chance to take ownership and really make your mark!

What you’ll be responsible for:

  • Manage all digital marketing related projects

  • Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns

  • Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)

  • Identify trends and insights and optimize spend and performance based on the insights

  • Digital inbound/outbound campaign development

  • Build and run HubSpot nurturing campaigns, lead scoring and qualifying.

  • Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).

  • Manage all social media and e-newsletters

  • Provide regular reporting of digital marketing plan performance

  • Plan, execute and measure experiments and conversion tests

  • Instrument conversion points and optimize user funnels

  • Coordinate content distribution with content team

  • Maintain e-mail marketing database (CRM)

  • Coordinate outside digital marketing vendors and agencies

  • Evaluate new technologies. Provide thought leadership and perspective for adoption where appropriate

  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

  • Balance appropriate mix of on-line and off-line campaign elements including search, social, direct mail, email, webinars, content syndication, direct response online, etc - with the most compelling and creative calls to action to deliver pipeline goals.

  • Deep understanding of the demand waterfall, and how to set and measure progress against goal attainment at each stage of the waterfall.

  • Drive customer acquisition, cross-sell, and up-sell efforts to meet expected lead targets through a strong understanding of the content needed during the stages of a B2B sales cycle.

Qualifications

  • Undergraduate degree in Marketing or Communications preferred

  • 3+ years of digital marketing experience required

  • Strong analytical skills and data-driven thinking

  • Experience with A/B and multivariate experiments

  • Hubspot marketing automation experience

  • Proficiency in HubSpot’s Content Optimization System. Build product pages, optimize the conversion paths on those pages, and use creative calls-to-action to craft and test buyer stage-specific CTAs.

  • Proficient in using HubSpot’s email application to segment partner communications, as well as test subject lines and improve delivery, open rates, and click-through rates on meaningful communications.

  • Experience in inbound/outbound digital campaign development

  • Experience running high-volume social media corporate accounts

  • Experience implementing and managing project management software

  • Experience in optimizing landing pages and user funnels

  • Working knowledge of ad serving tools (e.g., DART, Atlas)

  • Experience in setting up and optimizing Google Adwords campaigns

  • Working knowledge of HTML, CSS, and JavaScript development and constraints

  • Up-to-date with the latest trends in online marketing and measurement

  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

  • Proven experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

BevSpot Perks:

  • Fast-paced startup environment that encourages ownership, accountability, and impact

  • Competitive salaries & equity

  • Comprehensive health, dental, vision, and life insurance (BevSpot contributes up to 83% of your healthcare premium)

  • 401(K) plan

  • “Two to Infinity” Unlimited Vacation Policy (Yes, you’re REQUIRED to take off at least two weeks per year)

  • 10 weeks paid parental leave

  • Free catered Friday lunches

  • Bi-weekly drinks and pizza after work

  • Fully stocked kitchen with fresh fruit, coffee, cold brew, beverages, and plenty of snacks

  • In-office bar stocked with rotating taps and all the fixin's for your favorite cocktails (so we can test our own software, of course)

  • Company-sponsored volunteer days

About BevSpot

BevSpot’s mission is to empower the global food and beverage industry with technology. Through our food and beverage management software, customers can take control of their entire operation—from the bar to kitchen—on any device, all saved to the cloud.

In 2014, we started going door-to-door to local Boston bars and restaurants to figure out how we could help them manage their beverage programs online. Today, BevSpot’s easy-to-use cloud software helps thousands of users worldwide manage their inventory, place orders, and access sales performance insights.

At BevSpot, we’re all about brainstorming, working hard, and giving high-fives. We are a group of entrepreneurial, fast-moving, and passionate individuals redefining how technology is used in the food and beverage industry. If you like a challenge, you’ll love it here. We’re solving new problems everyday—like building our software to work everywhere, even inside a walk-in refrigerator. We also offer traditional and fun benefits that meet you at every stage in life.