Last week, we looked at $20 million worth of orders placed through the BevSpot bar management platform. We broke down the data and identified which beverage/liquor categories sell best throughout the year: in spring, summer, autumn, and winter.
This week, we’re taking a closer look at one specific category—find out which spirits sell best (and which ones don’t) across the seasons.
The Results: “Top Selling Liquor by Season”
When we integrate time into our breakdown of spirit sales, industry trends become more complex. For bars with a spirit-heavy beverage program and enough inventory to experience major seasonal shifts in consumer preferences, this data could be useful in designing a menu that best reflects the time of year. And while these takeaways are a good representation of overall industry trends, do keep in mind that our New England customers make up the majority of our data set.
Whiskey has accounted for more BevSpot orders than vodka has, but this isn’t true for the whole year. Whiskey peaks at 27% of spirit sales between August and March (fall and winter), while vodka experiences inverse seasonality trends, experiencing peak demand at more than 25% of spirit sales in the May to July (early summer) period. Both spirits experience their lowest demand at their counterpart’s peaks, with whiskey accounting for only 20% of spirit sales in May, and vodka accounting for a similar proportion of the market in February.
Tequila and mezcal, gin, and rum see seasonal demand shifts similar to those of vodka—these spirits are at their most popular during summer and least popular during the colder months, between December and February.
How does your bar compare?
Want to watch these trends change throughout the year? Subscribe to the blog! We’ll send you an update with the latest industry buying trends every quarter.