But does that translate to Texans’ taste in beer and liquor as well?
Despite many often visualizing Texas as an arid desert filled with small country towns, Texas is also home to a number of thriving national metropolitan areas such as Dallas and Houston. Its culinary identity is often characterized and deeply rooted within traditional Mexican and American cuisine. However, some Texan establishments are also making waves within the industry and pushing the envelope in modern and creative offerings.
With all of this in mind, the landscape of Texas is made up of a curious blend of cultures and personalities. In our latest trends report, we take a closer look at our user base within Texas to see how their ordering trends might differ from those of the rest of our users.
The following material aggregates a year’s worth of ordering data ending in March 2017 from BevSpot users in the state of Texas. All figures represent percentages of orders in dollar terms.
With the exception of whiskey, we observed a very clear and distinct pattern of ordering within our Texas user base. They generally like what leads nationally more so than the rest of the nation, but also show unique preferences when it comes to other brands of liquor and beer. There is also a definitive loyalty towards local brands, as both Texan brewers and distillers enjoyed a solid level of success when compared to the performance of some larger national brands. It can also be concluded that Texans really like their whiskey, especially Canadian whiskey.
Did you have any opinions on the results of our report? Share them with us in the comments section below.
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