If you didn’t already know, this week is Negroni Week, a time to celebrate one of the most iconic cocktails in the bartending world. As venues and establishments across the world use this time to help raise money for meaningful causes and stir up their own inspired versions of the Italian cocktail, we here at BevSpot thought that we would celebrate Negroni Week in our own way.
Being obsessed with data and providing helpful insights into beverage programs, we collected and aggregated the ordering data of our users that feature an Italian-themed beverage program. Let’s break it down.
The following material aggregates a year’s worth of ordering data ending in March 2017. All figures represent percentages of orders in dollar terms.
When reflecting on the performance of brands in Italian-themed programs, the conclusion we've come to is that, here more-so than other places, a value on tradition and history can be felt. The brands that held more sway in the past perform better here.
Alternatively, you could come to the conclusion that Italian establishments are slow to adapt to change when it comes to spirits and beer. This could also point to a greater sense of safety in these brands within the clientele of these establishments. Not many people would walk into an Italian-style bar to pick up an up-and-coming local craft beer. If they were going to reach for a beer and not a glass of pinot noir, it's much easier to go for what you know will work for you. The expectations of clientele undoubtably plays a part here.
Did you notice anything here that we didn't or have any of your own personal commentary on the data here? Let us know in the comments section below.
For more of our trends reports, make sure to stay tuned to the latest articles from the blog by signing up for your own BevSpot community account. You'll also gain access to exclusive industry tools and guides.