It’s undeniable that Mexican food and beverage culture has been a notable thread of the American food and beverage industry for generations. With the emergence of Mexican restaurant chains such as Taco Bell, Qdoba, and Chipotle coupled with the general proliferation of Tex-Mex cuisine, it’s become more likely you will have a taqueria or cantina of sorts in your neighborhood.
In fact, over 30 of our users across 17 different metro areas identify themselves as Mexican-style bars. In celebration of Cinco de Mayo, we dug a little deeper into our data to see how these bars distinguish themselves, based on their ordering habits and general beverage program choices.
The following material aggregates a year’s worth of on-premise liquor and beer ordering data ending in March 2017. All figures represent percentages of orders from distributors in dollar terms.
While many of our previous assumptions about this industry segment have been confirmed, our user data still revealed some interesting surprises for us concerning the preferences of Mexican-style bars. Was there anything you noticed that we didn’t observe? What surprised you? Let us know in the comments below and make sure to sign up for a free user account to get live updates of our data trends series.