While it’s often overshadowed by its northeastern counterpart, the nation’s Second City is by no means overshadowed when it comes to its beer and liquor offerings.
While Prohibition fundamentally shaped the city, its contemporary cocktail culture flourishes while throwing off Hollywood’s clichéd romanticization of the era. Meanwhile, the contemporary state of Illinois is home to a multitude of breweries, making it another hotspot in the American craft beer revolution.
The greater Chicago area is home not just to one of the most unique bar cultures in the country, but one of the biggest communities of BevSpot users—some of which we’ve covered before. We decided to take a look at their favorite beer and liquor brands.
We’ve broken down our bar order data to find the most popular beer, whiskey, vodka, tequila, rum and gin brands for Chicago-based BevSpot users. Here’s what we found.
The following material aggregates 2016 order data from BevSpot users in the Chicago metropolitan area, as defined by the U.S. Census Bureau. All figures represent percentages of orders in dollar terms.
There are definitely some interesting high-level takeaways from our Chicago data analysis. Some of these observations fall in line with common expectations such as the prevalence of MillerCoors in Chicago. However, others were a bit surprising. For example, Chicago BevSpot accounts really seem to like their rum. Specifically Appleton Estate rum. It's also interesting to see a large preference towards Tanqueray in the Windy City vs. the national preference towards Hendrick's. In future data trends, we'll have to see whether Chi-Town continues to exhibit unique traits in the future or will fall more in line with national trends.