New York City could easily be considered a modern-day Mecca when it comes to cocktails in the United States. Home to legendary institutions like The Dead Rabbit, Saxon + Parole, and The NoMad—all 2016 Spirited Awards winners—the city that never sleeps has always been at the forefront of bar industry trends.
At the beginning of this year, we published an extensive annual report on the order data of BevSpot users across the United States and Canada. This data includes a vibrant community of users throughout the New York City metro area and we couldn’t resist investigating what these users have been stocking their shelves with to see how they differentiate themselves from the pack.
The following material aggregates 2016 order data from BevSpot users in the New York metropolitan area, as defined by the U.S. Census Bureau. All figures represent percentages of orders in dollar terms.
In conclusion, the Big Apple certainly had more than a few surprising divergences from the rest of the BevSpot crowd. Who knew that Hendrick's would have such a dominant hold over our NYC users? Or that Captain Morgan would pull a total disappearing act? As we get a better handle on the market, we're excited to see how NYC's local trends flesh out and shift in the future. Another thing that will be interesting to keep tabs on is whether or not these unique traits spread outwards to the rest of the industry and confirm our suspicions of New York City's status as a trendsetter in the world of spirits.